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At Home on Mars

The InSight lander safely reached Mars on November 26, traveling at an insanely fast 12,300 mph (19,795 km/h).  Of course, it drastically slowed down before making contact, but we’re still very impressed.  InSight immediately sent a message back to Earth and started taking pictures of its new home, just like anyone would do after finally reaching an exotic destination.  Eventually, Insight will deploy a seismometer to measure “marsquakes,” and set up a HP3 heat probe to take Mars’ temperature.  All that will take time though, as Insight needs to settle in and complete the setup process.  Jim Green, NASA Chief Scientist, hopes InSight will be happily at work by March 2019.

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How to Make Working Remotely Work Well

Remote work is growing in popularity, and it isn’t hard to see why.  Hiring remotely allows businesses to save on real estate, and to engage talented people from around the world.  For employees, remote work removes a need to relocate and completely eliminates time spent commuting.  It’s also tempting to picture ourselves working in our pajamas, or maybe in a beachfront café, or taking time in the middle of the day to take the dog for a run.  All of this is possible with at least some remote jobs, but it’s important to remember the challenges that come with working and hiring remotely.  Do companies have a strategy in place for getting employees access to necessary technology?  How do people interact for work?  How do you make people feel like part of a team when they haven’t ever met face-to-face?  For some companies this is all new, but they’re working at getting it right.  For other companies, like Clevertech, remote work has been the name of the game for over a decade.  They know how to engage employees and clients, while building a strong community and culture.  View Clevertech careers here.

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Meta Data and Videos

Meta Data is an interesting topic.

Meta tags are used for web pages and are inserted between the head tags which are at the very top of a web page. This meta data helps search engines crawling your site to determine what they are seeing. The more relevant your meta data to your content and advertising, the better your site will rank. 

The concept of meta data can be associated with a lot of content on the internet. Most recently, it was discovered that tagging your videos with meta data correctly can help improve its individual ranking with search engines, much like web pages with meta tags. 

Effective software for tagging these videos is scarce, but the new startup - VRMeta - has put together a solution that allows its user's to effectively and accurately place meta data within a video. 

 

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3D-Printed Technology Saving Lives

3D-printing has changed dramatically since inventors first attempted to use it in 1980.  It’s now found in multiple industries including manufacturing, architecture, art, and medicine.  Recently, doctors at Children’s Healthcare of Atlanta used the technique in a groundbreaking pediatric surgery.  Doctors at the hospital received emergency clearance from the FDA to use 3D-printed tracheal splints to open the airways of a 7-month-old battling congenital heart disease and Tracheobronchomalacia.  Three 3D-printed splints were placed around the baby’s trachea to open his airways.  Eventually, the splints will be absorbed into the body.

This is a fantastic example of human ingenuity, and the miracles that can occur with technology and dedicated professionals working together.

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Football Season

It is the start of the season for the most popular sport in America.

Football.

The start of the season means that teams are finally going to see what they've produced over the past 6 months. General Managers are going to love or hate decisions they've made based on actual production on the field. Will the teams at the bottom of the pack make a rise to the top? Will the teams on the bubble of making the playoffs last year finally be able to break through?

Another question looming the NFL is the ever-so abundent term - CTE. Will the NFL be able to sustain its glory even though there is research pointing to detrimental activity in the brain after a player's career? 

Some players like Tom Brady and Eli Manning have been in the league a long time now, and guys like these need to be as healthy and active as possible in order to compete. VA Surgery Associates understands the need to be healthy in order to perform your greatest at your time of need. We are looking forward to the start of a healthy season tonight!

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Should We Manage Our Own Online Identities?

Enthusiasts are looking to blockchain technology to return ownership of personal data to individuals.  This decentralization would give individuals the power to share data, or not, as desired.  It has appeal, certainly, as hacks of sensitive data persist across the world.  There are challenges though.  One: how would the technology actually work?  Two: Are there enough people invested in the idea for widespread adoption?

Marketing would be key to convince people decentralization solves a problem, is safe, and is worth the hard work of managing personal encryption.  Technology is growing.  Here’s another opportunity to see how we’ll grow with it.

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The Power of Twitter

Imagine for a second, the World is at a standstill. It is the cuban missle crisis and a million thoughts per second are going on through everyone's minds. A billion different opinions spanning across the globe that are left unheard.

Imagine... If Twitter were around during this time period. Imagine having a billion opinions on anything going on as we have now. What might have happened if JFK and the World were on Twitter? Could you picture a sporting event where the power of Twitter would have made a huge impact within the sport? 

Appreciate the evolution of technology as we continue to grow with it, and imagine the possibilities in the future as we think about the past through it's lens. 

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Surgery Centers

Surgery centers such as Virginia Surgery Associates provides expert providers to general consumers. While marked by most as a business for profit, the service provides customers with optimum care and surgery in something that is very intriquite and personal which can provide a safe feeling of sorts for anyone looking to receive surgery. 

With incredible providers like Barry Walter, General and Breast Surgeon, customers are able to receive top-of-the-line care.  

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Eight Teams Compete to Change Conversational AI

“I firmly believe that ambient computing is here to stay,” Amazon’s head of devices, Dave Limp, told The Verge in a recent article.  Amazon is currently holding its Alexa Prize competition, a multimillion-dollar competition to build AI that can chat just like a human.  This year’s eight teams know they face incredible challenges but the drive and passion, the ingenuity and creativity is there – and that shouldn’t be taken lightly.  For technology to change, something has to galvanize research. For there to be a future in voice-based computing, someone has to be willing to try and fail, to meld together existing techniques and to think of something completely new.  

 

As bright minds continue dreaming of ways to change AI, it will be interesting to see how the digital world changes.

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Subscription Services are Taking Over

Lately, I've noticed an influx of competition in the "Subscription Service" industry.

Companies offering their products to be available intermittently whether it is a monthly, bi-monthly, yearly or what have you type of subscription. Everyone is trying to operate under this business model because it is working. Consumers like receiving things in the mail, and the thrill of opening something to see what was put together for you is enough motivation to make this model such a success. Whether it is underwear, socks, razors, or nostalgic products based on a hit TV show like Sophistigeek

Following trends like this in the business world is always interesting, and I am curious to see how the business model fairs in the coming years. 

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Marketing and Fortnite

Fortnite has taken over the world. They have created a free product that is able to generate millions in revenue through purely cosmetic items in an in-game shop. The thought that a single product can cultivate the community that it has online is astounding (not to mention the hundreds of viral fortnite memes and videos). These memes range from angry girlfriends to jaw-dropping gameplay. This game has created more than just a product through its friendly game culture and competitive ability, it has enabled itself to be a dynamic brand. 

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Digital Marketing and Surgery

Obviously Surgery and Marketing are completely seperate fields, but there are some small pieces of each that can be connected in terms of similarities. 

In Marketing, it is important to analyze things and create a plan before heading into a campaign. In surgery, a Surgeon must map out the surgery and plan for patient rehabilitation before a surgery is performed. Carefully analyze the local environment before taking action, and put forth the best plan possible. Many surgical practices take the time to put together a plan for the patients, as do Marketing firms for their clients. Virginia Surgery Associates is able to provide insight for us on the plans put together for patients by expert surgeons. 

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What is Blockchain Marketing?

Blockchain is a complex, yet brilliant infrastructure that is gaining momentum and will potentially revolutionize how we process education data. Blockchain will be important to education because it offers so many opportunities to gather anonymous data, incentivize student learning, and better manage assessments.  Simply put, it’s a block of data in a type of ledger that is accessed by millions and has no central data storage hub. It can record financial transactions or any kind of valuable data.

Blockchain was born from Bitcoin which was introduced in 2008.  A Bitcoin is in essence, digital currency that does not use a centralized entity or middleman such as a bank. It’s a decentralized form of payment and is gaining popularity by businesses because there are no fees, you can purchase them as an investment and makes international business easier because it is not tied to exchange rates or regulations. But, there have been many issues and controversies with bitcoins especially in the realm of transparency. But, digital currency is just one way that blockchain technology can be applied.

For instance, in a blog post about fairer trade, Jeremy Epstein explains there are middlemen who broker transactions and this can lead to trust issues and imperfect information. Blockchain technology promises to eliminate this, by providing more transparency and better, anonymous data without any filters or unknowns.  The European Union just did research on how Blockchain could change education [link to https://ec.europa.eu/jrc/en/publication/eur-scientific-and-technical-research-reports/blockchain-education

Never Stop Marketing  Blockchain Business Readiness Workshop.

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The Importance of Marketing

A great product is nothing without the proper marketing. Taking an excellent product to market, and effectively portraying it as desired to your target market can influence a buyer to complete a conversion and purchase your product. Starting these products off by generating awareness from your target market is a good start. From there, it is important to maintain your relationship between product and customer. These excellent Marketing practices are placed on a pedastool by Marketing expert, Jeremy Epstein of https://www.neverstopmarketing.com/ ;

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Globalization in Specific Industries

Globalization is something that occurs in many aspects of life. In terms of business and the economy, globalization refers to the expansion of the area they cover geographically and the increase in financial benefits of operating on a global scale. 

Global businesses operate in many industries, but in this particular blog post we will be discussing the magnitude of global law while focusing on GTLaw. A massive law firm with 2,000 lawyers spanning through 5 different countries. With the resources and executive experience, GT Law is able to operate effectively on a global scale as a respectable and productive organization. The important thing to note here is the fact that GT Law built the resources to become global before launching their global stature. Build before you expand. 

 

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IT Solutions for Education

Educational institutions, from K-12 or College, rely heavily on their WiFi Network for their  smartboards, tablets or laptops. When something isn't working or an upgrade is needed it can become a headache for the IT department. Thankfully, Wyebot helps with getting connected and staying connected. Their Wireless Intelligence Platform (WIP) can quickly and easily identify even the smallest problems to keep your educational institution running seamlessly. 

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Wireless Network Consistancy

Our organization relies so heavily on WiFi- a smartboard doesn't work if you don't have it connected!- plus add in all your students' devices and you have a decent size network.  The more complicated the wireless ecosystem is, the harder it is to pinpoint where the problem may lie. But, a new company, Wyebot, has the solution for that. Their product automatically recognizes and notifies your IT provider before problems become problems. It is a really cool new technology that I am very excited about. 

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Basic Social Advertising

If you are a beginner when it comes to advertising on social platforms, you're in luck. The platforms individually do an excellent job of providing easily understandable resources for the common advertiser and you can find a lot of resources for advertising online as well. 

A few things to note when starting out a new advertising campaign. 

  1. Know Your Audience
  2. Organize Your Budget
  3. Create Optimized Ads

Once you determine who exactly you want clicking on your ads, you can begin organizing a monthly spending budget. Organizing these budgets and tracking your ads diligently is very important in maintaining the best possible ROI for your advertising. 

Now that your budget is organized and you know your audience, you must create ads that read fluidly and contain images that are both eye-grabbing and crisp. Make your campaign live and begin tracking and adjusting your ads!

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