Enthusiasts are looking to blockchain technology to return ownership of personal data to individuals. This decentralization would give individuals the power to share data, or not, as desired. It has appeal, certainly, as hacks of sensitive data persist across the world. There are challenges though. One: how would the technology actually work? Two: Are there enough people invested in the idea for widespread adoption?
Marketing would be key to convince people decentralization solves a problem, is safe, and is worth the hard work of managing personal encryption. Technology is growing. Here’s another opportunity to see how we’ll grow with it.