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digital marketing (2)

Digital Marketing and Surgery

Obviously Surgery and Marketing are completely seperate fields, but there are some small pieces of each that can be connected in terms of similarities. 

In Marketing, it is important to analyze things and create a plan before heading into a campaign. In surgery, a Surgeon must map out the surgery and plan for patient rehabilitation before a surgery is performed. Carefully analyze the local environment before taking action, and put forth the best plan possible. Many surgical practices take the time to put together a plan for the patients, as do Marketing firms for their clients. Virginia Surgery Associates is able to provide insight for us on the plans put together for patients by expert surgeons. 

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Basic Social Advertising

If you are a beginner when it comes to advertising on social platforms, you're in luck. The platforms individually do an excellent job of providing easily understandable resources for the common advertiser and you can find a lot of resources for advertising online as well. 

A few things to note when starting out a new advertising campaign. 

  1. Know Your Audience
  2. Organize Your Budget
  3. Create Optimized Ads

Once you determine who exactly you want clicking on your ads, you can begin organizing a monthly spending budget. Organizing these budgets and tracking your ads diligently is very important in maintaining the best possible ROI for your advertising. 

Now that your budget is organized and you know your audience, you must create ads that read fluidly and contain images that are both eye-grabbing and crisp. Make your campaign live and begin tracking and adjusting your ads!

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