Amazon’s Ecosystem Gets Into Shape

The end of 2020 marks the beginning of a new venture for retail and tech giant Amazon; with the launch of Amazon Halo in early access this month, Amazon is throwing their hat - or more accurately, their tracker - into the ring of wearable fitness technology. Both a wearable wristband (without a screen, priced at $99), and a $4 monthly service, Halo is a device engineered to handle an impressive swath of functions; monitoring sleep cycles, exercise habits - and even emotional states, using a proprietary feature appropriately called Tone. 

Managed by a smartphone app, Halo also offers other intriguing features, like Body, a way to measure body fat percentage, using a 3D body scan as reference (which can be uploaded to your medical records, if you wish). And these features are only what’s available at launch; as Amazon refines its software and expands its third-party partnerships, Halo is an extremely intriguing tech products to keep an eye on in 2021.

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